Here’s the truth nobody really warns you about: this stage of life arrives on its own schedule. For some, it begins in their forties; for others, earlier. And it rarely sends notice.

The heat that turns up uninvited. The fog that walks into a room and forgets why it came. The moment you find your phone in the fridge.

It can leave a woman wondering where she went. Or even worse, feeling as though she’s navigating it all alone.

Hot, Foggy & Fabulous started because I refused to let that be the story.

I’m Susan, and I’ve spent years helping people understand themselves and each other: the human stuff no app can do for you. Along the way, I noticed women quietly white-knuckling their way through perimenopause and menopause. Then I recognised myself in their stories: I was doing it too, feeling invisible at exactly the age we had the most to give.

That didn’t sit right with me. So I created something warmer.

Everything we make is a small reminder that you are still very much here. Still sharp, still funny, still fabulous - fog and all. Our journals, reflection card decks, and wellbeing tools are designed to offer a moment to pause, a laugh when you need one, and the feeling of a friend who genuinely gets it.

We take this season of life seriously and ourselves a little less so. Because midlife isn’t a meltdown; it’s a makeover. A season of change, yes, but also of clarity, courage, boundaries and becoming.

You don’t have to do it on your own.

Come and be fabulous with us.